All the content you produce is influential in building awareness of your brand, educating your target audience, acquiring and boosting links or simply creating a positive experience for website visitors. Content has to be informative and relevant so that it reaches out to customers who are looking for what you are offering.
Our content marketing strategists understand your business goals and will formulate the right marketing strategy to achieve the right results.
When looking for a content marketing service, you should choose a content marketing agency that takes time to get to know your brand vision and content marketing strategies, a content marketing agency that will approach the marketing of your product using different channels like search engine optimisation and social media.
THE PROCESS OF CONTENT MARKETING
Onsite & Offsite strategy
Content marketing is all about a well-planned strategy. Our experts will prepare a customised onsite and offsite content plan that will create informative and unique content to appeal to your target audience and that will help you achieve your business objectives.
Using the latest methods, we search for the right influencers, build long-term relationships and engage them with high quality content.
Science&Technology™ provides access to our dedicated team of content writers and editors who create unique content that will engage more visitors and convert those visitors into buyers.
Paid content exposure
Science&Technology™ knows which paid channels will get optimal exposure for the creation of your brand. This might be through paid social media strategies that are highly targeted or other paid sources designed to get the right attention for your content.
As well as your marketing campaign, you will need ideas from online coverage, link acquisition or referral traffic. Our team of experts have created innovative ideas to make your brand stand out and get your message seen by more customers.
The key to improving search engine ranking and strengthening your domain is to attract top quality links to your site. Our unique content marketing strategies will help you get access to content and ideas that will attract quality links in your niche.
Video creation & optimisation
Creating a video is an engaging way to influence visitors to stay on your site and then to convert them into potential customers. Video also helps in popularising your brand and is an important part of your marketing campaign. With video optimisation, you will benefit from maximum traction from search engines with increased click-through rates and keyword research.
Audience analysis & research
Science&Technology™ knows about target audience and understands how to keep them with relevant content. We use social marketing and listening techniques, data analysis and influencer research to identify target audiences, what they would like to share, who they want to share with and what influences them.
Science&Technology™ provides you with the important data and information you require for the success of your campaign and provides an insight into the areas that can be improved for better results.